Friday, March 16, 2012


There are many bogus or unsubstantiated claims pertaining to what various juices claim on their labels. Unfortunately, the FDA really cannot track or monitor the scams that are out there so the public is not fully protected. According to the FDA, claims that include words such as “support” or “enhance” or “maintain” need no hard evidence. Many juice labels often times state that they have “essential antioxidants” or nutrients that help “support” the immune system. Or that there is adequate fiber even though there are no skins or seeds in the juice. And to further complicate labeling, the FDA states that a serving size for juice or fruit is only 4 oz. So, an 8 oz. glass of any 100 percent juice is actually 2 servings. Of course, most people know or should know that most manufacturers add vitamins to their product. Further, most people should recognize that clever companies will state that something, like a serving, only has 150 calories, but if one truly reads the label and finds out there are 2 servings, then the person is getting  300 calories. Companies like Odwalla, Welch’s, Tropicana Twister, Arizona, and POM Wonderful use this method of labeling. Only a few brands, such as Nantucket Nectar and Ocean Spray, give nutrition facts for the entire bottle. In the end, people must really read the labels, study the facts, do research and not depend on the supposed facts set forth on the bottle or the FDA to protect them. No one can take better care of us than we can ourselves.

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